why "art code" ?

In architecture, the facade of a building is often the most important from a design standpoint, as it sets the tone for the rest of the building. Art code is now being used by a new generation of architecture designers to explore innovative ways of generating form and translating ideas in a wide range of creative architectural disciplines

Penang Global City Center by asymptote architecture

The PGCC  is comprised of two iconic, sixty-story towers housing luxury residential units and five-star hotels, the penang performing arts center (penpac), a high-end retail and entertainment complex, an observatory, a world-class convention center and a vast public arena in the form of a plinth that serves as an entrance to the pgcc and connects it to the city beyond.
Set against the backdrop of the nature reserve of penang hill, the twisting, glass facades of the towers ‘perform’ various surface effects - reflecting, refracting and distorting views of penang, the surrounding landscape and the seascape beyond.
The vast, cascading plinth, which functions as a public plaza with multiple gathering spaces, are venues for the performing arts center, convention center and various facilities for residential, office and urban life.

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