why "art code" ?

In architecture, the facade of a building is often the most important from a design standpoint, as it sets the tone for the rest of the building. Art code is now being used by a new generation of architecture designers to explore innovative ways of generating form and translating ideas in a wide range of creative architectural disciplines

De Blob by massimiliano fuksas

The building is a part of a larger urban revitalization project set in the historic centre of the city. the 3000 m2 mixed-use building serves as the focal structure of the masterplan. the position of the project's site made the structure take on the role as a natural meeting space for the public.
In addition to being an iconic building, it aims to redefine in one form the city centre while connecting the bijenkorf, a chain of upscale department stores, with the old shopping district. the multidirectional intersection it sat next to gave a non-directional shape, resulting in a blobular form.
The 5-storey concrete structure is wrapped in a transparent skin constructed out of glass and steel. featuring faceted, triangular details, the otherwise smooth and curvy envelope dips in slightly to form light-reflecting dimples which also alter and play with the spatial configuration of the interior. elliptical cut outs on the floor slabs allow for natural light to reach the level of the square.

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