The world of the automobile intersects with the human and organic world creating a new tectonic structure with methods differing from the usual flat open spaces, squares… all on a human scale. Here everything is geared to the automobile – the car is the point of reference. “Car Experience” is a project for a building to be dedicated to the automobile: the car as an object of desire, a world to explore, a technology to study, an article to display and a means to travel around the building.
The principal structure of the building is a spiral ramp with a glass partition dividing the exterior from the interior. In the internal part, reserved for pedestrians, the incline is more gradual, whereas the exterior and steeper side is for the transit of cars. On an overall scale the area tectonically resembles a road, with a structure similar to that of an elevated motorway or a car park, but on a more human scale, the structure is as complex, ergonomic and sophisticated as the interior of a car.
The building’s typology develops sequentially, its structure similar to that of a film where the undisputed protagonist is the automobile. In fact the visitor, as the spectator of a film, is obliged, frame by frame, to follow the physical and psychological route as dictated by the museum’s architect. The outer facade of the building is completely permeable and reveals on sight the interplay of the different levels and the fluidity of the internal and external spirals. The building could seem to appear as an urban car showroom, with its corners and angles filled with tempting shining automobiles.