The building's form conjures up a mass of maritime metaphors; its four projecting segments are instantly evocative of ships prows ploughing their way through the North Atlantic swell.
The building concept created an architectural icon that captures the spirit of the shipyards, ships, water crystals, ice, and the White Star Line’s logo. Its architectural form cuts a skyline silhouette that has been inspired by the very ships.
Behind this shimmering crystalline facade, four dynamic ships hulls hold nine galleries. Glass balconies overlook the shipyard, drawing office, slipways, and Belfast city centre. The five-storey central atrium is inspired by the majesty of gangways, gantries, cranes that filled the void between the Titanic & Olympic when they lay side-by-side upon the slipways.