The concept for the building is based on a dialectical play between dark and light, solid and transparent, open and closed. The building is equipped with an extensive exterior lighting scheme and its glass facade forms a screen onto which moving advertisements are projected.
The primary cuts in the facade divide this basic mass into "sharp volumes" that allow daylight in, and radiate artificial light out at night. These cuts are accompanied by secondary cuts in the facades, the so-called "lines of light".
The primary and secondary cuts in the building skin will allow for the building to become a beacon of light during the nine dark winter.
