The specific architectural shape was made in response to the distinctive geographical features. The site consists of several acute angles, and within its figure, inducing interactions between horizontal and vertical dynamics, such as water flowing in various directions. This recalls a birch tree trunk that weathered severe hardships over time.
Directly south of the building an area with historical commercial alleyways, one famous called Pimatgol. Although the area has largely disappeared with the urban renewal project, it is still possible to connect with some of the remaining traces.
The connection made through the site is directed toward Dongsipjagak, an ancient watch tower at the southeast corner of Gyeongbok Palace. This area connects to Samcheongdong, an area which remains vibrant, evoking both the historical tradition and urban context.